Why the need for Retail Brands?
As a farm-to-table company in Singapore, diversifying into several chains of food retail brands is pivotal for our growth and success. This strategy is motivated by several factors:
Expanding Market Reach: By establishing multiple retail brands, we can cater to a broader customer base, each with distinct preferences and needs.
Brand Differentiation: Multiple brands allow us to differentiate our offerings in the market, providing unique dining experiences that appeal to different segments.
Maximizing Produce Utilization: With various retail outlets, we can efficiently utilize our entire range of farm produce, minimizing waste and maximizing value.
Innovation and Flexibility: Different brands provide us with platforms to experiment with new concepts and quickly adapt to changing consumer trends.
Resilience in Market Fluctuations: Diversification offers stability against market fluctuations, as the success of one brand can offset challenges faced by another.
In Singapore, there is considerable support for such expansion. Government initiatives like the Enterprise Development Grant (EDG) assist in business transformation and market expansion. There are also various funding and support programs available for innovation in food services and sustainability practices.
This multipronged approach of expanding into several food retail brands not only aligns with our growth aspirations but also ensures we are well-positioned to meet the dynamic demands of Singapore’s food market.
Yu Zhong Bu Tong
At Yu Zhong Bu Tong, we redefine the dining experience by bringing the freshest, locally-sourced seafood directly to our customers in a casual food court ambiance.
As a trailblazer in Singapore, we are proud to be the first to introduce live, locally-produced seafood in such a setting. Our commitment to sustainable dining is evident in our near-zero waste practices, setting us apart as a pioneering local farm-to-table concept.
Our unique approach involves sourcing seafood directly from our own coastal farm, ensuring that every dish served is of unparalleled freshness.
Our menu features four exquisite signature flavours: Spicy Poached Fish Soup, Sauerkraut Fish Soup, Tomato Fish Soup, and Collagen Fish Soup, each offering a unique culinary delight. These are complemented by a variety of tantalizing sides and a curated selection of beverages, all designed to elevate the seafood experience.
Join us at Yu Zhong Bu Tong for an unrivalled seafood experience in a relaxed and welcoming food court setting, where freshness meets convenience.
